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Analyse Metal Hammer'
Colour
Black - Dark, Gothic/extreme (Genre)
Brown - War atmosphere (Relative to main band on cover), Dark (Genre)
Red - War (Relative to main band on cover)
All these colours put together really stick to the conventions of colour and artwork within the metal genre; dark, raw and not 'polished off'.
Analysing Design
The main promoted/interviewed band in this magazine is the main centre of focus for the magazine front page with the band’s rhythm guitarist taking up the centre (as well as the majority) of the front-page picture. Due to this issue being boxed with cardboard (which I lost) to keep in the issues free items, the magazine itself has no real need to be filled with various stories and other titles saying what is in the magazine since the cardboard already had it on there. Making the band member the biggest image on the page is instantly going to catch the attention of any of the band’s fans.
Analysing Images
In this issue it is a band called ‘Five Finger Death Punch’ who’s own theme is about the military so the front page reflects this with tanks and military gear all over the front with colour scheme to match. Being a metal music magazine, Metal Hammer keeps to the conventions of the genre artwork by having its entire graphics in a grunge/distorted style with evident wear and tear to them. It is a dark and 'industrial' magazine with nothing remotely close to any sort of bright colour or anything connoting a happy thought. Magazine title is in big huge letters, enforcing the fact that this is a heavy metal magazine.
Pose
As soon as you see this magazine you have this picture of a big guy, surrounded by tanks, in a war zone. This connotes all about the music that is heavy metal; highly amplified distortion, overall loudness and generally insane music that is too macho to be anything but this extreme. The camera is tilted up towards the main character on the front of this page, showing that he is strong and powerful like the music genre this magazine is about. Add in the props of a handgun, assault vest and grenade and this incredibly ‘tooled up’ character is still showing off how extreme this magazine will be.
Use of words on cover
The small amount of wording on the cover of the magazine is enough to put across what it is trying to do, sell this magazine. “Got Metal?” is on the cover to show it is a metal magazine if you hadn’t guessed already with the band name, “Five Finger Death Punch” underneath to attract the bands fans to getting this magazine as well as showing that this magazine doesn’t just have any old band in its pages, it has the best around.
Overall impression
This magazine is simply a raw metal magazine that is what its target audience wants. People who buy this magazine want to hear about the music, the bands and everything in between, they have no need to have a pristine polished magazine, it’s all about the music. Metal concerts and the music in general is not pretty it’s raw and uncared for so the magazine reflects that, if this magazine and the metal genre was a film it would be a dirty gritty war movie instead of all the other boring ‘documentary’ type magazines that are about other genres.
Metal Hammer double page spread
Colour
The colour scheme used for this double page continues the same dark and raw colour scheme from the magazine’s front page. The small amount of colour that was on the front page is still here and is slightly more used as the background has more explosions in it. The main colours on these pages are still the same Brown, Red, Black, and Yellow/Orange that was on the front page, going along with the band’s military theme; these colours make the background out to be a very grim, dark and dirty battlefield with the band members in the photos themselves keeping with this colour scheme as well, showing that they are the dominate force in the battlefield behind them, possibly implying that the battlefield could be the battle to be the best metal band around and these band has done it? Battlefields are generally extremely loud and violent places to be; the band’s gigs are also like that as well as the metal genre in general; this show of force is obviously going to impress anyone reading this magazine.
Design
The page is designed with the main image, background and title to take centre point. The small amount of small text is placed so it does not warrant any major attention nor take it away from the main images on the page. The whole of the first page is just the two band members, some weapons and the battlefield behind them and the thought of ‘wow these guys are good’ in the back of your head. The second page has the title “War inside my head” in huge letters; this title could possibly explain why there’s a war going on behind them, this could possibly be the lead singer’s head (fighting off failure?). The font used with the main title and small cutout from the article is all scratched and used, keeping with the thought of the battlefield and military theme this page has. This is another great way of putting across the raw, dark feel of metal music and it will defiantly interest any read.
Images
This double page features two members from the main band of this issue; Five Finger Death Punch. The battlefield behind them just shows what insane and angry people they are and how ferocious their gigs will be. This is a defining feature of metal as the gigs are frantic and very loud, the same as the battlefield behind the band and how the bands gigs are; it all links together to help draw in any potential readers.
Pose
The poses the band members have are quite different. At the front is the leader singer who has a fairly unsettling grin on his face whilst he clutches a live grenade; this man will be furious and insane at gigs, in this magazine and in general. Behind him is another band member clutching a assault rifle whilst screaming at someone; is he barking out orders to show he is in control and a confident man or is he screaming at his enemies who know their time is nearly over thanks to this madman. Overall the poses show these people are crazy, have a very aggressive attitude and have a lot of energy to spare for rocking out
Use of words
Whilst the small amount of wording on these pages are out of the way to make room for the huge band members, the wording does show off what you can expect from this band, from the magazine and from the metal genre in general. The wording used for this magazine is fairly simple and boring but the language used isn’t, especially since the article starts with the lead singer swearing his head off. The language used is much more stronger and heavier then compared with other magazines; but this is metal, it is not meant for the weak, it is meant to be strong, violent and furious. Metal music general makes people angry and this article certainly already is.
Overall impression
This double page is hugely effective at portraying what is to be expected from the oncoming article, from the band and from anything that involves the metal genre. All the colour schemes, images, poses, props all link together to produce one big shining example of this furious, heavy, angry magazine filled with furious, heavy and angry bands. The design, the wording, the images and the contents of this magazine will have any reading begging to know when they can get the next issue.
Anaysling Metal Hammer contents page
Colour
Black - Dark, Gothic/extreme (Genre)
Brown - War atmosphere (Relative to main band on cover), Dark (Genre)
Red - War (Relative to main band on cover)
All these colours put together really stick to the conventions of colour and artwork within the metal genre; dark, raw and not 'polished off'.
Analysing Design
The main promoted/interviewed band in this magazine is the main centre of focus for the magazine front page with the band’s rhythm guitarist taking up the centre (as well as the majority) of the front-page picture. Due to this issue being boxed with cardboard (which I lost) to keep in the issues free items, the magazine itself has no real need to be filled with various stories and other titles saying what is in the magazine since the cardboard already had it on there. Making the band member the biggest image on the page is instantly going to catch the attention of any of the band’s fans.
Analysing Images
In this issue it is a band called ‘Five Finger Death Punch’ who’s own theme is about the military so the front page reflects this with tanks and military gear all over the front with colour scheme to match. Being a metal music magazine, Metal Hammer keeps to the conventions of the genre artwork by having its entire graphics in a grunge/distorted style with evident wear and tear to them. It is a dark and 'industrial' magazine with nothing remotely close to any sort of bright colour or anything connoting a happy thought. Magazine title is in big huge letters, enforcing the fact that this is a heavy metal magazine.
Pose
As soon as you see this magazine you have this picture of a big guy, surrounded by tanks, in a war zone. This connotes all about the music that is heavy metal; highly amplified distortion, overall loudness and generally insane music that is too macho to be anything but this extreme. The camera is tilted up towards the main character on the front of this page, showing that he is strong and powerful like the music genre this magazine is about. Add in the props of a handgun, assault vest and grenade and this incredibly ‘tooled up’ character is still showing off how extreme this magazine will be.
Use of words on cover
The small amount of wording on the cover of the magazine is enough to put across what it is trying to do, sell this magazine. “Got Metal?” is on the cover to show it is a metal magazine if you hadn’t guessed already with the band name, “Five Finger Death Punch” underneath to attract the bands fans to getting this magazine as well as showing that this magazine doesn’t just have any old band in its pages, it has the best around.
Overall impression
This magazine is simply a raw metal magazine that is what its target audience wants. People who buy this magazine want to hear about the music, the bands and everything in between, they have no need to have a pristine polished magazine, it’s all about the music. Metal concerts and the music in general is not pretty it’s raw and uncared for so the magazine reflects that, if this magazine and the metal genre was a film it would be a dirty gritty war movie instead of all the other boring ‘documentary’ type magazines that are about other genres.
Metal Hammer double page spread
Colour
The colour scheme used for this double page continues the same dark and raw colour scheme from the magazine’s front page. The small amount of colour that was on the front page is still here and is slightly more used as the background has more explosions in it. The main colours on these pages are still the same Brown, Red, Black, and Yellow/Orange that was on the front page, going along with the band’s military theme; these colours make the background out to be a very grim, dark and dirty battlefield with the band members in the photos themselves keeping with this colour scheme as well, showing that they are the dominate force in the battlefield behind them, possibly implying that the battlefield could be the battle to be the best metal band around and these band has done it? Battlefields are generally extremely loud and violent places to be; the band’s gigs are also like that as well as the metal genre in general; this show of force is obviously going to impress anyone reading this magazine.
Design
The page is designed with the main image, background and title to take centre point. The small amount of small text is placed so it does not warrant any major attention nor take it away from the main images on the page. The whole of the first page is just the two band members, some weapons and the battlefield behind them and the thought of ‘wow these guys are good’ in the back of your head. The second page has the title “War inside my head” in huge letters; this title could possibly explain why there’s a war going on behind them, this could possibly be the lead singer’s head (fighting off failure?). The font used with the main title and small cutout from the article is all scratched and used, keeping with the thought of the battlefield and military theme this page has. This is another great way of putting across the raw, dark feel of metal music and it will defiantly interest any read.
Images
This double page features two members from the main band of this issue; Five Finger Death Punch. The battlefield behind them just shows what insane and angry people they are and how ferocious their gigs will be. This is a defining feature of metal as the gigs are frantic and very loud, the same as the battlefield behind the band and how the bands gigs are; it all links together to help draw in any potential readers.
Pose
The poses the band members have are quite different. At the front is the leader singer who has a fairly unsettling grin on his face whilst he clutches a live grenade; this man will be furious and insane at gigs, in this magazine and in general. Behind him is another band member clutching a assault rifle whilst screaming at someone; is he barking out orders to show he is in control and a confident man or is he screaming at his enemies who know their time is nearly over thanks to this madman. Overall the poses show these people are crazy, have a very aggressive attitude and have a lot of energy to spare for rocking out
Use of words
Whilst the small amount of wording on these pages are out of the way to make room for the huge band members, the wording does show off what you can expect from this band, from the magazine and from the metal genre in general. The wording used for this magazine is fairly simple and boring but the language used isn’t, especially since the article starts with the lead singer swearing his head off. The language used is much more stronger and heavier then compared with other magazines; but this is metal, it is not meant for the weak, it is meant to be strong, violent and furious. Metal music general makes people angry and this article certainly already is.
Overall impression
This double page is hugely effective at portraying what is to be expected from the oncoming article, from the band and from anything that involves the metal genre. All the colour schemes, images, poses, props all link together to produce one big shining example of this furious, heavy, angry magazine filled with furious, heavy and angry bands. The design, the wording, the images and the contents of this magazine will have any reading begging to know when they can get the next issue.
Anaysling Metal Hammer contents page
Colours
Metal Hammer’s contents page is a fairly standard contents page with its Black and White colour scheme. There is also a brighter Red accompanying these two colours along, mainly used to make page numbers and tag lines stick out. The red effectively points out what is inside that article for example;
Hard Rock Hell 3
Access all areas
The black text used against the white background makes the name stand out whilst the red then draws your attention to what is happening and why there is an article on this. This is very effectively used to draw readers’ attention to the main areas attention away from the bland areas that have to be filled up and straight to where the articles they want will be.
Design
The contents page design is simple and what you would usually expect from a magazine. Title, contents going down with images from later in the magazine scattered around as a taster. The fonts used are only seen a few times afterwards to show that these are exclusive fonts only used for the best pages and most interesting captions.
Images
This page is filled with images from later on in the magazine to show readers what they can expect later on, mainly images from the best parts of the magazine are shown here. This is to emphasise how important some of the stories in this magazine are as well as giving readers a small glimpse into what to expect.
Poses
The poses on this page vary as each image is used to advertise a different a story but in general most of the pictures are keeping with the traditional metal conventions of being in a powerful, angry and confident pose. Most people who are connected with the metal genre will see this as the typical metal thing to do the magazine isn’t doing anything new at this point.
Use of words
The contents page the wording is obviously important so people who are tempted to buy the magazine will look at the contents page to see what they will get if they buy this magazine; the contents page wording needs to show the reader that this magazine is well worth it. Metal Hammer puts a small line underneath some of the more important features/interviews to show how important these will be and to help the reader judge whether it is worth reading or not. The font used is also fairly big as well so it’s not a strain on the eyes to try and read this, another useful feature of the magazine. The language used in this page is also like the others; not using ‘soft’ words to describe anything, just the raw facts.
Overall impression
This contents page is exactly what you would expect from a normal magazine and exactly what you would expect from anything coming from the metal genre, put together. The contents page is designed so it is like any other but it certainly has the metal influence with the angry poses of the featured bands in it, the gothic text and the dark colours.
Metal Hammer’s contents page is a fairly standard contents page with its Black and White colour scheme. There is also a brighter Red accompanying these two colours along, mainly used to make page numbers and tag lines stick out. The red effectively points out what is inside that article for example;
Hard Rock Hell 3
The black text used against the white background makes the name stand out whilst the red then draws your attention to what is happening and why there is an article on this. This is very effectively used to draw readers’ attention to the main areas attention away from the bland areas that have to be filled up and straight to where the articles they want will be.
Design
The contents page design is simple and what you would usually expect from a magazine. Title, contents going down with images from later in the magazine scattered around as a taster. The fonts used are only seen a few times afterwards to show that these are exclusive fonts only used for the best pages and most interesting captions.
Images
This page is filled with images from later on in the magazine to show readers what they can expect later on, mainly images from the best parts of the magazine are shown here. This is to emphasise how important some of the stories in this magazine are as well as giving readers a small glimpse into what to expect.
Poses
The poses on this page vary as each image is used to advertise a different a story but in general most of the pictures are keeping with the traditional metal conventions of being in a powerful, angry and confident pose. Most people who are connected with the metal genre will see this as the typical metal thing to do the magazine isn’t doing anything new at this point.
Use of words
The contents page the wording is obviously important so people who are tempted to buy the magazine will look at the contents page to see what they will get if they buy this magazine; the contents page wording needs to show the reader that this magazine is well worth it. Metal Hammer puts a small line underneath some of the more important features/interviews to show how important these will be and to help the reader judge whether it is worth reading or not. The font used is also fairly big as well so it’s not a strain on the eyes to try and read this, another useful feature of the magazine. The language used in this page is also like the others; not using ‘soft’ words to describe anything, just the raw facts.
Overall impression
This contents page is exactly what you would expect from a normal magazine and exactly what you would expect from anything coming from the metal genre, put together. The contents page is designed so it is like any other but it certainly has the metal influence with the angry poses of the featured bands in it, the gothic text and the dark colours.
