Customer Demographics

Customer Demographics

This is Dave, John, Steve, Joe and Craig. They are 19 and 20 years old, live in the city of London. They currently all have part time jobs and spend their money on equipment for the band they want to start so they do not have too much money to spare. They all have a keen interest in heavy metal with 3 of the 5 also branching into the sub-genre of 'Thrash Metal'; the main bands they like include: 'Metallica', 'Anthrax', 'Megadeth', 'Machine Head'. They have all been interested in music for a huge time and as so; they all took music in school. They all have around 6 C/D GCSEs so they are not the smartest bunch around but they make up for it with their creativity. They all enjoy going to concerts, drinking, partying and just enjoying music to the full. They dress in the typical rocker manner; Leather coats, denim jeans and band t-shirts.

+ Devout to music

- Lack of funds