Evaluation Question Five

Q5: How did you attract / address your audience?

To attract my target audience i included everything that would be interested in as well as including everything related to them. My double page spread is designed to be worn down and destroyed (General metal) whilst my front page is black and dark red (More extreme metal). The model on the front cover is exactlly what you'd expect from a metal guitar and is dressed in black accordinly, this appeals to the audience directly since they either want to be like him, may already be like him or because he looks like a member from their favourate metal band. The use of wording in the magazine also directly appeals to the audience; since metal doesn't pull any punches when it comes to their fast and fruious gigs and their fast and furious lifestyles. My magazine does have swearing in it dotted around the place such as "It's F@!#ing Whiplash!" because metalheads just straight don't care whether they offend people or not, they just want to rock - so the fact this magazine is using their own sort of language back at them would directlly interest them since they'd see this magazine and realise that it's just like them, from the clothes the model is using on the front, to the content and use of language.

I've just realised that parts of my magazine do look like things my target audience have/want. My front page for example:


Sort of looks like it. I'm included in this target audience and have that shirt, so it's pretty obvious that small peices like this can and have worked at reminding audiences of bands that could be in the magazine. If someone does see that issue number, they wont instantly go 'Hey that looks like Metallica! They must be in this issue!' but they will unknowingly reckognise it and be drawn in by it.